The iPhone X is a great device, but this year’s XS is a only a marginal improvement and not worth the upgrade. So Apple’s sales numbers are naturally disappointing. I think an annual upgrade cycle is too frequent, and this release came too soon and lacked too much.
“The iPhone X is a great device, but this year’s XS is a only a marginal improvement and not worth the upgrade. “
Agreed! We have a business, so the two phones we have are a business expense. But if we were not in that position, we would not likely be paying the nearly $50. per month per phone to have the latest and greatest. So the leave me wondering about just how elastic the market is going to be for people as Apple attempts to further ratchet up prices. We replaced iPhone 5GS models, whose only drawback got to be that their batteries had lost substantial life, necessitating their being charged more often. As phones and means to receive TMs and e-mail they were still doing the job. I don’t see that there are enough bells and whistles in the future products ( even 5G) that are going to justify say $1500. phones for the average Joe.