My daughter was the children’s lead at a Barnes and noble store. She had regular customers and kids who would tell their mom they wanted to go see her at the bookstore. Her sales remained flat while the rest of the store lost sales every year.
So, when she showed great competence and quality, instead of rewarding her, they made her work then cash register or serve coffee, instead of selling books, and selling more books than customers planned to buy.
She finally quit.
Your daughter’s not from Durham, NC, is she? Because that is word-for-word what was going on with the kids’ manager at my local B&N when I lived there. Hated seeing someone so talented getting so frequently stomped by management.