One problem it has, it's miserably, unremittingly cold, even during the months it spends in 24 hour sunshine. Geothermal energy (from at least one volcano) might make a city-sized settlement pretty comfortably warm, and well-lit (from the electrical generation). But you'd want to have a backup plan (like a giant coal-burning pwer plant and six to eight months of coal supply, since delivery of coal would be impractical for a good chunk of the year), and there'd be no economic life for the place, unless Amazon opened a headquarters there. Maybe sell units to pensioners...
A more Viable settlement
Than the Moon or Mars,
But still not A Hawaiian VaCa!
Yeah, it’s a little cold down there (good weather for server farms!), but human cold-weather tech is ever-advancing. I suspect that a fair number of people would put up with it were the economic prospects worthwhile.