Ah, but what are ad rates doing...?
The NFLs ad rates are going up.
Its getting to the point where an average American family of four cannot afford to buy 30 second ad spots during an NFL game.
https://adage.com/article/news/tv-ad-pricing-chart/310429/
Check this out...
https://www.bizjournals.com/losangeles/news/2018/11/15/low-priced-stadium-seat-licenses-will-cost.html