Very interesting link. Since I haven’t watched the NFL in years, I didn’t know they were allowing liquor ads now...
They have had beer ads forever. The Budweiser Clydesdales … ? I think it was Jack Daniels that started advertising during the Superbowl about 10 years ago with some special Bourbon that may have been the first hard liquor ad, but I think that was more of an FTC thing than a football thing.