In order to not offend minorities and be inclusive, it seems they are minimizing the largest demographic group which happens to also have the most money.
Shirley, you jest.
I go to Marshalls and ROSS frequently and stand in line, wondering if I can really afford that $6 item while Hispanics are checking out ahead of me, with literal trains of carts, filled with pricey clothes and home decor.
Actually much advertising is directed towards the demographic that is most easily swayed by advertising.
I’m a paycheck-to-paycheck taxpaying white guy with a family and a mortgage; advertising is wasted on me. I’ve bought used clothes at flea markets, and many of the foreign consumers we’ve trafficked to NJ to keep our public education industry going are doing the same. In a dying state, nobody pays $100 for a shirt; they’d rather pay the “Red Chinese slave cost” of $3, 2/$5.