Some of their more memorable slogans:
1974 Delta Is My Airline
1980 Airlines Are the Same. Only People Make the Difference.
1984 Delta Is Ready When You Are
1984 Delta Gets You There (also: Delta Will Get You There, Delta Gets You There with Care)
1987 We Love to Fly and It Shows
1992 Ready When You Are
1994 Youll Love the Way We Fly
1997 On Top of the World
2005 Good Goes Around
2010 Keep Climbing
I would have guessed earlier on “Delta is Ready When You Are”
Just checked, and I was right - 1968.
https://www.delta.com/content/www/en_US/about-delta/corporate-information/trademarks-slogans.html
Before that in the late 50s - “The Airline with the Big Jets”. Although I rode on one of their last prop planes a decade later (they went all jet in 1970). DC-7 service from Atlanta to Dallas. With stops in Columbus, Jackson, Monroe, and Shreveport.
[ 2010 Keep Climbing ]
2018 - Where’s the Phisohex and the Chlorine Bleach?
2018. Delta. Going down for your pleasure.
Fly Delta. Jet’s for you.