this info is not provided to Nielsen and billions of dollars are spent based on Nielsen ratings alone.
If you’re not in a Nielsen family, your viewing isn’t measured for TV ratings.
If you aren't a Nielsen family, your viewing won't be measured by Nielsen for NIELSEN ratings. But you may be measured by competitors for their rating services. And an increasing number of broadcasters have realized the shortcomings of Nielsen and have switched to competitors. And the cable giants rely on their own, real time data (although some also sell to Nielsen.) So, I suppose my question to you is, "Do you consider those indirect data captures from unknowing customers to be data from Nielsen families?"