He tweets a lot, but in this decade, is there an alternative? Newspaper subscriptions are in the toilet and collapsing. Nobody watches network news...CNN is the #3 cable news network and just look at their viewership numbers (average live-plus-same-day impressions for Q2 2017, Nielsen data):
* Prime time (Mon-Sun): 929,000 total viewers / 302,000 A25-54
* Total Day (Mon-Sun): 658,000 total viewers / 202,000 A25-54
A quarter million people ages 24 - 54 over an entire week? That’s nothing.
I really admire Trump for using Twitter to take the message to the masses. He’s been advised well in this regard. Yes, some of his tweets are a bit over the top and maybe a bit intemperate, but all-in-all, he is a master of that medium just the way Reagan was a master of the television medium.
And Twitter will shut him down at some point...they are waiting...