The moment I saw the name Kellogg as instigator I was put in mind of the following:
By Kirk MacDonald (Foundation Watch, May 2013) (PDF here)
Summary: Founded in 1930 by breakfast cereal tycoon W.K. Kellogg with the goal of improving the lives of impoverished children, the W.K. Kellogg Foundation today funds a great deal of left-wing activism, especially attacks on so-called “white privilege” and “structural racism.”
Alas poor Toucan Sam...I knew him, Tony