“the person or persons actually making the posts can still have a public persona and thereby profit by the posts that they are creating, by running a website, ”
PS - Bruce isn’t famous for what Batman does...
“PS - Bruce isn’t famous for what Batman does...”
No, that just serves as an answer to your question:
“I’m not sure why you think someone posting anonymously is famous.”
You seem to be pretending that someone can’t have an anonymous persona and also have a more public persona. So I had to stoop to the most childishly simple example I could think of to try to explain it to you.
Now as to how one persona can profit off another, just look at the sockpuppet accounts here on FR that post links to their blogs in order to drive traffic to their website and get ad revenue. They are using one persona to profit off another one. This is quite a common phenomenon on the internet.