Since its inception in 2004 National Preparedness Month is observed each September in the United States of America. Sponsored by the Federal Emergency Management Agency (FEMA) within the Department of Homeland Security, National Preparedness Month encourages Americans to take steps to prepare for emergencies in their homes, businesses, schools, and communities. FEMA's Ready Campaign, the correlating public education outreach campaign, disseminates information to help the general public prepare for and respond to emergencies, including natural disasters and potential terrorist attacks
https://en.wikipedia.org/wiki/National_Preparedness_Month
Of course, the has been a proclaimed National Preparedness Month for years.
Yet Q is mentioning it specifically, for a reason.
“Be Prepared”.