Either way, no matter which way you slice it they're still work boots. I don't often see shirts and ties and Calvin Klein shoes (what I am now) pulled up to the bar next to sunburnt necks, carpenter pants and work boots (what I used to be). If this guy wants to cater to the former crowd at the expense of the latter, so be it. I guess the stuffed shirts go for more expensive stuff but can't beat the blue collar guys in sheer volume of cheap piss. Even though many tradesmen could buy the lunch of salarymen, old habits die hard.
Like I said, the capitalist in me cringes whenever a biz turns away paying customers. It may need them later.