[zipper]

It’s free in every hotel.

Like CNN in an airport.

Ubiquitous yet irrelevant.

[wbill]

I used to read USA today occasionally for financial advice. No, really.

I'd read the rag. If all of its experts were overly negative, then I'd buy. If the same experts were overly exuberant, I'd break my leg getting to the computer to sell.

So, in a nutshell, whatever they recommended, I did the opposite. Worked pretty well.