The movie did 2.3 million in 1,000 theatres for the weekend. I saw zero TV marketing for the film. I saw a lot of marketing back in the day for his film Odunga’s America.
The 2.3 million figure is not too bad for a political documentary. It is the lowest opening of his documentaries, but will likely gross about 12 million overall, based on his past films.
How much did it cost him to make the film? Hard to say. The acting cost almost nothing, with quite a bit “in the family” his wife and daughter play bit parts.
Obama’s America cost 2.5 million to produce. It ended up bringing in 33 million at the box office.
Death of a Nation shows a different strategy on Dinesh D’Sousa’s part. We will see how it works out.
This site compares the two films box office so far.
https://www.the-numbers.com/movies/custom-comparisons/2016-Obama-s-America/Death-of-a-Nation-(2018)