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C'mon, you still haven't figured out what Trump is doing here?

How about reading Sun Tzu's "The Art of War". It is a quick read and will give you a good handle on how Trump thinks.

Winners pick the battlefield--that is the first key rule here.

In this case the battlefield is the football field and the NFL--football is the dominant spectator sport in the US.

To the extent political propaganda is a part of the NFL, what will the message be, and who will decide what it is.

The owner's decide, and Trump is at war with the owners.

Initially the owner's sided with the lefty virtue-signaling protesting players--until this year.

After the fans started to boycott the owners are slowly beginning their retreat with new rules.

Trump knows the owners cannot and will not enforce those rules so the war is not over--it has just begun.

Sun Tzu--now that you have the enemy trapped on your battlefield--attack, attack, attack.

Every time a new protest happens this season Trump will humiliate the owners with a new Tweet.

By next year or the year after that they will have to admit failure, fire Goodell (breaking his contract), and hiring a new Commissioner who truly has zero tolerance for lefty protestors on the field.

The enemy never goes away by itself--it must be crushed on the battlefield.

What does this do for Trump?

Not only does he obtain a major victory in the culture wars but he defeats a bunch of powerful folks (owners) and creates both fear and respect in all future adversaries.

Winners win.

Losers lose.

Then he may not need to fight the next war....because no-one will want to mess with him.