If Blockbuster knew which way was up, they’d assemble an emergency task force of IT professionals, and rebuild their business model from the ground up, leveraging all that high speed digital technology has to offer, and throw in some new feature or twist that Netflix doesn’t have. A longshot but pretty much their only route to survival.
They would also build a time machine to go back 10 years and do what you say when it might have helped.
Blockbuster did exactly that about 10 years ago...and failed at it. Netflix ate their lunch.
Now the game is not just streaming delivery, but creation of new content.
Blockbuster tried doing exactly what you said, they failed — miserably. By the time they did Netflix was already well established and on its way. Blockbuster is a textbook example of too little, too late.
They’re 15 years too late, and out of runway.
I worked with a guy who had once worked at Blockbuster in their IT department. He said they had already developed a Netflix like service even before Netflix existed and were practically ready to go into production when top management killed the project.