Posted on 07/15/2018 3:40:22 PM PDT by BBell
Yep. They were reacting and were not proactive. If we look at history the big corporations who try to emulate instead of innovate almost never catch the market. They are top heavy in management and the big guys at the top are too reluctant to make the changes fast enough to catch back up or find a way to get ahead. Redbox had already caught the peoples' trust so it was hard for Blockbuster to break into the Redbox market.
Netflix offered to partner with blockbuster and were laughed out of the room.
Blockbuster made 85% of revenue off of late fees. Netflix saw that and built a business model to take them down.
That’s the rest of the story that people miss.
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