“I was watching Duke’s baked bean commercials on Dallas TV in 1995. I think there has been more than one Duke.”
Same dog they did not start till 1996
“Concept for the commercial was spawned in 1996 by Jay Bush, who had a real life Golden Retriever named Duketo”
From the Article:
‘During that time, we’ve worked closely with several dogs who portrayed Duke in our commercials, including Sam.’