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I agree with your first sentence - but have a different take on the rest.

I think what is unrefutable is Dicks would be looking at much smaller numbers if they DIDN’T get into gun politics.

I think they have cleverly used gun politics to market their brand.

First - the false claim that they were going to stop selling assault rifles after Parkland - they had already stopped selling them after Sandy Hook - (only their Field & Stream brand sold ARs) - but that was a clever ploy to put their name in the news - and head off the more minor story that Nick Cruz had bought a gun at Dicks.(not one used in the shooting)

And they likely get a sales boost from people who might buy their next soccer ball their because of the perception that Dicks is “anti-gun”. Fine - money is money. Raising the age limit to 21 is really the only recent change in policy - the story is - Dick’s still sells guns.

I’m choosing to not get too bent out of shape by this.

Fact is - ever been to a Dick’s? Its not really a retail model that would seem conducive to selling guns. These are hourly wage sales clerks that seems a step up from convenience store fare. Maybe they have a specialty employee for gun stuff.

I have to admit - I don’t think I’ve ever noticed guns at my local Dick’s. But it’s only a place I visit once or twice a year - maybe a Grandkids birthday or Christmas.

We have a nice long-lived local gun and fishing store - I would feel wrong NOT patronizing those guys for honest too goodness outdoorsy stuff. No effing around there.

But - for the next baseball glove - Im probably still ok with Dicks.