Hoorleaders
I’ve heard that while many cheerleaders are skilled in cheer and dance, they are really part of the cheerleaders team because they are looking for a husband.
Those who get assigned to hang out in the skyboxes would be thrilled, then, as they get to hang out with some rich men.
Few say this sort of thing out loud, but the chance to mix and mingle with some wealthy men , likely enters into the calculus of some women who are involved with this.