100 million? I heard at least 250 million million, not including marketing.
100 million? I heard at least 250 million million, not including marketing.
Correct....due to re-shoots (70% of the film) and additional marketing, breaking even in this toxic environment is going to be hard in not impossible. I guessing Disney takes a big financial hit from ‘Solo’.
The studio takes a percentage of the ticket sales for a designated time frame (anywhere from 25% to 50% depending upon the country or contract details). ‘Solo’ probably needs to make 800M—900M to break even.
After ‘The Last Jedi’ backlash (think Batman Vs Superman), insulting the fans, SJW crap plus a sense of Disney thinking it was ‘too big to fail’ and you got a perfect storm.
Too many options for consumers today and with social media fans can quickly organize a counter attack. Disney (as well as other film studios) are not adapting. The only exception is Marvel Studios mainly because management “gets it” and understands the source material.