It's been very effective at getting millennials interested. The gamification portion is what has captured the attention of my oldest son and his friends. Less video games in the off time - they sort of look at this as a real time rpg with real consequences. Agree or disagree with that outlook, they're into it and sharing. Both sons home-schooled until high school when they could confidently think for themselves and they independently verify things using their own sources. It's very heartening to see that freedom won't die when we pass the torch.
Waiting for critical mass to initiate the reaction?
Congrats! Wonderful success for you with them.