Posted on 04/17/2018 1:26:33 PM PDT by ethom
Amy Schumer's 'I Feel Pretty' Tracking to Open Behind 'Trainwreck,' 'Snatched'
The film is rated PG-13, compared with an R for Schumer's previous two feature comedies.
Will Amy Schumer get the last laugh and prove Hollywood tracking services wrong?
Schumer's new movie, I Feel Pretty, won't match the openings of her past two big-screen comedies, Trainwreck and Snatched, when it hits theaters this weekend, according to those with access to the surveys.
Forecasts show I Feel Pretty — about a woman who thinks she looks like a supermodel after she bumps her head during a spinning mishap — debuting in the $13 million-$15 million range domestically. The film is from STX Entertainment, home of the Bad Moms series.
In May 2017, Snatched, a two-hander starring Schumer opposite Goldie Hawn, opened to $19.5 million in North America. The film burned out quickly, grossing $45.9 million domestically and $60.8 million globally.
Snatched was Schumer's first feature film since Trainwreck, which launched to $30.1 million in summer 2015. Trainwreck, a water-cooler sensation that propelled Schumer to stardom, went on to earn $110.2 million in North America and $140.8 million globally. Judd Apatow directed the raunchy comedy from a script by Schumer.
Both Trainwreck (Universal) and Snatched (20th Century Fox) were rated R, while I Feel Pretty sports a friendlier PG-13 rating in hopes of enticing younger teen girls in addition to older women.
Schumer can be a polarizing figure because of her brash sense of humor. And some on social media have taken umbrage with the fact that her character in the new film is anything but fat or ugly, regardless of how she feels about herself before falling off of a cycle and hurting her noggin.
STX says the overall reaction to the first trailer was so strong that it moved up the film's release from summer to now.
And those with access to tracking say that unaided awareness is one just point behind Snatched and three points behind Trainwreck, meaning I Feel Pretty could overperform. In terms of definite interest, another key metric, I Feel Pretty is one point ahead of Trainwreck and two points behind Snatched.
the preview looks really awful, the only laughs in the theatre were when she was at the wet t shirt contest...
Amy Schumer IS a ‘Trainwreck’.
(I self-censored the rest of that statement, but you can figure out what I was thinking.)
Amy Schumer is offending women... https://nypost.com/2018/04/13/amy-schumers-i-feel-pretty-is-offending-women/
Amy “Chucky” Schumer used to be a guest on Greg
Gutfeld’s “Red Eye” program.
There are two things that smell like fish. One of them
is fish, the other is Amy Schumer.
Appropriate - she's a Shallow Gal.
Who on earth would pay to watch one of her movies?
That's the premise of the movie-- she hits her head and thinks she's pretty, which we are all supposed to laugh at.
Shallow Hal redux?
Or, Charlize Theron
even Uncle Chuck is not gonna pay to see this dreck!
Miami media was promoting this movie. It completely ignored the three Christian films recently released.
“I’ve been doing less standup, just because it’s not funny,” Schumer
You are not funny!
oink
Lol.
She looks like Chuck
Who is “Pretty” and why is she letting Schumer feel her?
Hope somebody called wildlife authorities to report the beached whale.
She kind of looks like the average woman on the beach. She isn’t hideous or grotesquely overweight. But for some reason, maybe $$, she doesn’t want to get into good shape. Maybe there is a ton of money for an actress willing to be seen in average form.
I can’t stand watching her. Her comedy is really cheap and flat.
Why do overweight women insist on wearing tiny bikinis? There are much more flattering swimsuits for full figures, but everybody in Hollywood insists on squeezing into these.
Someone needs to tell her that she is way to old to play these parts.
Teenagers do not want to see their fat soccer moms in thongs.
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