[Blue Jays]

"...Toys R Us..."

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Toys R Us went bankrupt because people didn’t find them to be a good place to shop for stuff.
This breathless and overwrought “lack of babies” narrative is rather silly. Folks are shopping elsewhere.

[broken_arrow1]

Toys ‘R Us, embraced the Montgomery Ward model ‘till the bitter end.

[Mrs. Don-o]

The faltering demographic base is certainly not the ONLY explanation for the demise of Toys R Us, but these facts are not irrelevant, either.

The median age of females in the USA is almost 40, and would be much higher than that if you excluded immigrants and first-gen children of immigrants. Soon the (native-born American) median for females will be perimenopausal.

Compare, say, Jordan-Egypt-Syria, where the median age for females is around 21.

I leave it to you to figure out who's going to be a growing market for strollers and baby dolls. Toys R Us might consider moving.