“Cuts calories” by reducing the content.
Also it allows the manufacturer to raise prices (by shrinking the size) without the public getting wise.
Open a Kit-Kat pack and get 3 bars instead of 4. That’s a 25% loss.
Some beer bottles are only 11.2 oz.
And we noticed that our new checkbooks have two or three fewer checks in them than in the past. I think it used to be 25, now it’s maybe 22. Same cost as before.