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yeah, but it’s different this time

Actually, it is. There is a proven track record for a lot of internet companies, and none for others. Amazon is a pretty solid bet. Jet.com may be too. I still don’t understand how some make money, if only on ads. As internet users get more savvy, ads will prove to be less and less profitable and/or targeted wrong.

I’ve noticed two ad phenomenon: First, I look at an item and don’t buy it and second, I look at an item and buy it. In either case I continue, sometimes for weeks, to get inundated by ads for that exact item and in both cases they are a waste of bandwidth. Either I already have it or I already decided against it.