I shoot ultra long range and choose nightforce as my go to optics. I could have purchased similar optics for a lot less money but the reason I chose nightforce is because that’s with our military uses and they beat the crap out of their stuff! When I call nightforce for any questions/issues immediately answer the phone and take care of me as well. There’s a lot to be said for that alone…
I’ve had a NXS for 18 years and it truly is amazing; something worth saving up for.