When I was a young an old gold minor told me your body tells you what to eat. If you have a craving it means your body wants it. He was right.
There is a whole theory of weight control, or non-control more precisely that’s built around that thesis. What you crave is what you want and the more you don’t have it the more you want it. If you substitute something else for what you really want you may overeat the substitute and not be satisfied because it’s not what you’re craving.
Me, I’m craving Brawndo. The Plants Know.