[Political Junkie Too]

They want Elsa to be gay because they know that every 10-year-old girl on the planet sings "Let It Go."

Making Mulan or Merida gay wouldn't have the reach. It's the saturation that matters.

-PJ

[Ennis85]

“Making Mulan or Merida gay wouldn’t have the reach. It’s the saturation that matters.”

Funny enough I think they actually made the character Mulan gay in the show Once upon a time.