Perhaps the IOC should start webcasting its own events, rather than relying on NBC to broadcast them. The need to shoehorn the coverage of the events around the network’s existing schedule is a problem. If viewers could choose to stream the events as they happen, or at a time of their own choosing, it would probably increase viewership.
“Perhaps the IOC should start webcasting its own events”
are you kidding? and lose the billion dollars NBC paid for broadcasting rights? If people had to pay per view for webcasting, almost no one would watch, and there’d be near zero revenue ...