Older viewers...
Younger viewers...
What other demographics are there?
Older people that identify as young people..?
“What other demographics are there?”
That mythical late 20’s to mid 40’s group the tv polling groups and ad buyers seek. Many of the millennials don’t watch normal tv and get their product knowledge from the internet and other millennials via their smart phones/IPads.
How much American Football tv games and endless talk shows do the legals and illegals from Mexico and Central America tune into?
The television ad people are facing demographic problems with certain groups like the printed media has for a decade plus. Zero of our younger relatives/friends from 20 something to early 50’s read newspapers nor subscribe to them. Most don’t subscribe to any type of magazine.