If awards were ever based on the perception of popularity (which is what the People’s Choice awards purports to be. But what kind of suspense can a show engender when all you have to do to see who is going to win is to look at publicly available attendance records?), it was jettisoned about the time the award presenters went from saying, “And the winner is,” to “And the award goes to...”
In other words, nobody wins anything through any efforts of their own. We pick the winners. We’re the Committee!
It's all an over-produced high school homecoming election.
And there are snubs and blacklists at the Oscars.
Quality and effort take a backseat to messaging and importance.