I agree. Way too many people think they should just be able to walk away from a commitment, with no consequences, regardless of how much harm it does to others.
In this specific situation, people will think, "Oh, it's just a big, bad corporation. Who cares if they lose money?" Economic ignorance: "corporations" don't lose. Customers ultimately lose.
The public perception of right and wrong has been muddied with exceptions to the rules. If we just stick to the rules, without making excuses, it’s pretty simple. If you make an agreement, keep it. Even if you made the agreement with somebody you don’t like. LOL
In this specific situation, people will think, “Oh, it’s just a big, bad corporation. Who cares if they lose money?”
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How are they losing money? They got their sales price.