I despise Google, but am forced to use it.
I hate it.
I still use them, some, but have recently finally taken active steps to minimize my usage. None of my devices / browser installs use Google as a default search, for example. I DuckDuckGo now. And for as much as people gripe about Apple, they seem to have as good a commitment to user privacy and data security as about anyone outside of serious Linux-heads. So I use their phones and tablets.
Why?