Fantastic link. Too bad they had to go with buubles. That has to limit their hits.
I’m not so sure that the site name matters as much as it once did, so long as they’re minding their search engine rankings. http://www.bubble.com is a Google site. http://www.bubble.net is available, as is http://www.bubble.co, but honestly how many people even think to use anything but “.com” if they’re just guessing a website URL or going from memory?