This plane is marketed as being a fun recreational vehicle, rather than as serious transportation. It is designed to go out for fun flights in good weather, and has very gentle handling characteristics typical of Light Sport Aircraft. It is equipped with Angle of Attack alarms and other equipment to increase safety. By all accounts it is an excellent design.
But fire in the cockpit, if that is what happened, is a serious flight emergency, which almost any pilot, experienced or not, can have a difficult time handling.
The aircraft is equipped with folding wings, and thus the fuel tank is located in the main body of the aircraft, below an behind the cockpit.
This is, apparently, the second crash of this type. The first killed the company’s chief test pilot during the development stage of the project. So this would be the first crash of the type in the production configuration.
The first crash killed their Chief Pilot and another Company Employee. Pilot error was the cause.
According to Wikipedia, all the U.S. Models were required by the FAA to be equipped with a Parachute System.