Yes, that an odd promotional video. Also, it’s worth noting, the location of the NEOM Project is about the most distant viable location you could possibly pick from both Mecca and Medina. (That said, likewise very distant from the Shia minority enclaves in Saudi Arabia which are near the Persian Gulf.).
But if the religious police are allowed into NEOM, then all bets are off.
Especially about Saturday evening near sundown ...