There was a study done (albeit decades ago) the whites really don’t see race in ads. Blacks ARE more likely to buy if they see a black person in the ad. So why wouldn’t you fill your commercials with black faces. Not blackface mind you...
I find it hard to believe white men at least don’t see race in commercials; look at how many never show white guys in the workplace or on a college campus. The oddest thing is these ads I receive from colleges for my children; the tokens in their brochures don’t resemble their target clients (us) in any way - and they don’t get our business. They go to state schools that don’t really advertise due to the demand for them (not great schools, but great prices for NJ).
“There was a study done (albeit decades ago) the whites really don’t see race in ads.”
When I was younger, this was true of me. After decades of being told that people prefer commercials/shows where they are represented and respected... I oblige and reject leftist PC diversity commercials/shows and find alternatives.
I’m not the only one... and sooner or later, the economic pain is going to get their attention.
I think it's that they get the ad's message whoever is giving it and will probably buy the product whoever is selling it. Minority groups are more likely to think, "Who is this White guy and why is it him telling me this stuff?" Some White people do ask, "Who is this colored person and why isn't a White guy telling me this?" but that's not the demographic advertisers are going for.
In "married couple" commercials you can have a Black or Asian or Latin guy be stupid, so long as the wife is the smart one. That may be where advertising is going -- the same kind of commercials, but White men aren't the stupid ones and the butt of the joke because there aren't any White men in them. Would there be complaints about that?