The true nuts probably don’t care if it loses money.
It was a vehicle for Jennifer Lawrence to go out and badmouth Trump on every possible venue, so it was actually a tax deductible loss propaganda conduit.
Steven Colbert as emcee of the upcoming Emmys plans to smear Trump handily on the show.
It's not necessarily the size of the audience leftists attract, but more about the anti-Trump, anti-conservative publicity it/they generate.
“The true nuts probably don’t care if it loses money.”
The movie was made for 30 million. No way will it lose money. First of all it will make 14 million this weekend alone. After the theater run which will probably take 20-25 million, it will be on-demand which will make some money in 3 months. DVD sales will make it some money. Then it will be sold to HBO, Cinemax and the rest for a price. And finally Netflix will buy it to put in their collection. It will probably make around 70 million by the time it is all over. And that is low end.