[AlaskaErik]

I tried it once when I was in New Zealand. It tasted like solidified soy sauce. Absolutely disgusting. One bite and I was done.

[Calvin Locke]

I first tried it on vacation in NZ too. One of those breakfast-sized "jelly" containers made by Kraft.

I described the taste/tecture as heavily reduced soy sauce.

Not sure I'd like it as a vegemite sandwich, but as a condiment or flavoring in a main dish, sure.