Of all orginizations, why them? Sell your corporate soul to the devil and reap the rewards.
I know very little about the NBA,having lost interest in it when Bird,Parrish,McHale and DJ left the Celtics (about 30 years ago).I know ever less about the LNBA.
However,my hunch is that a good portion of the league's fans are females...particularly black females.Stats show that black women,as a percentage of the nation's population,have far more abortions than any other subgroup of women.
If I'm correct here that would explain it...advertising...marketing.