The traditional view is that a White House puts out its message for the fake news media to destroy it, then sits back and takes it.
For months now, Trump has tweeted out “messages” that have nothing to do with his policies. They are like bug zappers, attracting the roaches to the motel while the REAL policies are being implemented without comment.
Now, the “traditionalists” say “he should be publicizing his achievements.” But that requires a somewhat willing press—a press at least willing to discuss the achievements rationally. They won’t. Not even close. Do Trump does the next best thing. He has them not covered at all. People will see and feel the results-—they don’t need the media to tell them their economic situation is better, or that regulations are lower.
I like how your post and my post #9 integrate bug-zapping metaphors. Reminds me a lot of the truth.