Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

To what extent - if any - is an alcohol manufacturer responsible for its demographic?
National Post ^ | June 15, 2017 | Calum Marsh

Posted on 06/15/2017 4:01:25 PM PDT by rickmichaels

Brights Pale Dry Select does not often appear on lists of recommended wines in magazines. It is scarcely lauded by critics, rarely endorsed by aficionados and regularly overlooked by awards bodies. Most serious wine drinkers, I expect, have no idea it exists. But in its own unlikely way, Brights Pale Dry Select is ubiquitous in this country – as much a fixture of our national diet of drink as the beloved Caesar. We simply don’t hear about it, because Brights Pale Dry Select happens to be enjoyed almost exclusively by the homeless.

In the summer of 2006, I took a job as a part-time sales clerk at Wine Rack, the retail division of Constellation Brands Canada, which owns a number of Niagara-based wineries, including Inniskillin, Jackson-Triggs and Naked Grape, among others, and which sells these wines in cities throughout Ontario from standalone shops and boutiques barnacled to grocery stores. I learned about Pale Dry Select on my first day. Pale Dry Select, I was informed, was the Wine Rack’s most popular item by far: our tiny outlet on Elgin Street in Ottawa sold several dozen bottles of the stuff every day, each one to the visibly destitute.

Our homeless clientele – regulars who lived on or around Elgin, mainly, and who would shop with us two or three times between when we opened mid-morning and closed late at night – would drink nothing but Pale Dry. Nobody else even looked at it. So entrenched was this routine that if someone who did not appear to be homeless came in and asked for Pale Dry Select we were instructed to refuse them, because ordinarily this meant a homeless customer who had been denied service previously had asked for it to be bought on their behalf.

(Excerpt) Read more at news.nationalpost.com ...


TOPICS: Society
KEYWORDS:
Navigation: use the links below to view more comments.
first previous 1-2021-32 last
To: JamesP81

English Thunderbird has a classier name.


21 posted on 06/15/2017 5:25:08 PM PDT by arthurus
[ Post Reply | Private Reply | To 2 | View Replies]

To: rickmichaels
Years ago,while working in a big city ER (are they called ERs in Canada?) we received a street person who was as dirty and as drunk as you can imagine.Part of my job was to take custody of his valuables for safekeeping.

The only thing he had with him was a bottle of cheap wine (can't recall the name) whose label boasted of the fact that its grapes were grown in Ohio.

Not California...or Australia...or France.

Ohio

I laughed for hours.

22 posted on 06/15/2017 5:29:28 PM PDT by Gay State Conservative (Comey = The Swamp Fighting Back)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 5Madman2

What ever happened to Boone’s Farm?


23 posted on 06/15/2017 6:06:56 PM PDT by VietVet
[ Post Reply | Private Reply | To 9 | View Replies]

To: VietVet

Boone’s farm is rated not a true bum wine

Not enough alcohol

They compare it to kool aid


24 posted on 06/15/2017 6:28:03 PM PDT by 5Madman2 (Practicing random acts of Douchebaggery whenever possible)
[ Post Reply | Private Reply | To 23 | View Replies]

To: rickmichaels

Only the rich are entitled to buy wine. The purchasers of this product are obviously reaching above their station. Or so, seem to say, the limousine liberals.

Maybe we need to start exporting King Cotton Peach Wine to Canada. Or Thunderbird, the original viral marketing product.


25 posted on 06/15/2017 6:37:56 PM PDT by PAR35
[ Post Reply | Private Reply | To 1 | View Replies]

To: rickmichaels

We have bunches of homeless people in the neighborhood where I live and not a single bottle of Pale Dry Select has ever been sold here. The homeless are everywhere. They live in tents by the river and shop at the local supermarket. No Pale Dry Select anywhere.


26 posted on 06/15/2017 6:42:46 PM PDT by webheart (All comments are considered to be sarcasm unless otherwise noted,)
[ Post Reply | Private Reply | To 1 | View Replies]

To: VietVet

Boone’s Farm was what one used to drink before one’s 18th birthday. For some reason, one never seemed to get carded for it. Looks like they’ve slapped the label on a flavored beer/malt liquor now, and leave the wine out of it.


27 posted on 06/15/2017 6:45:00 PM PDT by PAR35
[ Post Reply | Private Reply | To 23 | View Replies]

To: VietVet

I drank it all in 1993.


28 posted on 06/15/2017 7:11:48 PM PDT by wgmalabama
[ Post Reply | Private Reply | To 23 | View Replies]

To: PAR35

Whatever happened to Fred Sanford’s favorite, industrial strength Ripple?

Or Annie Green Springs two top sellers, Mellow Days and Easy Nights?


29 posted on 06/15/2017 7:20:47 PM PDT by elcid1970 ("The Second Amendment is more important than Islam. Buy ammo.")
[ Post Reply | Private Reply | To 25 | View Replies]

To: rickmichaels

So, the Canadian homelEss have some hoity-toity taste in wine, eh?

I remember a fellow I once knew telling me a story about going into a pretty fancy liquor store on the East Side of Manhattan, and tying himself in knots asking the clerk did they have the Mogen David blah, blah, etc. and the clerk hissing at him through clenched teeth: no man, we don’t have no Mad Dog here!


30 posted on 06/15/2017 9:27:43 PM PDT by jocon307
[ Post Reply | Private Reply | To 1 | View Replies]

To: elcid1970

Champagne and Ripple, Champipple. Or his favorite wine, booze yo lay.


31 posted on 06/15/2017 10:32:04 PM PDT by webheart (All comments are considered to be sarcasm unless otherwise noted,)
[ Post Reply | Private Reply | To 29 | View Replies]

To: rickmichaels

Ummmm - cheaper products are generally bought by people of lesser means. If they want to go this route, they need to start raising prices for cheap liquor, slums/tenements, etc, so poor people don’t get to use them.


32 posted on 06/16/2017 3:20:28 AM PDT by trebb (Where in the the hell has my country gone?)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-32 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson