What is the possibility that the USAA department that buys ads is not in sync with the top management of USAA?
I have worked at several large insurance companies. At almost all of them the PR and HR departments were far left of the management, which was Centrist R, Centrist D. It is quite possible that not everyone at USAA is on the same page.
I read an article the other day, didn’t keep it because I didn’t think it mattered, but it said that USAA had hired a French Company to promote them...
This could be the problem...