Love him or hate him, O’Reilly had the largest share of ratings of anyone on FOX. No one else even close.
What a stupid business move.
Caving to a liberal boycott is a very bad sign for the future of Fox News under the Murdoch brothers.
[O’Reilly had the largest share of ratings of anyone on FOX. No one else even close.]
March 2017
The O’Reilly Factor Marked a Record with the Highest-Rated Quarter For Any Program in Cable News History
Every Hour on FNC from 6AM-11PM/ET Claimed a Record High in FNC’s 20-Year History
Millennials Watched FNC More Than Any Other Cable News Network in 1Q’17
Continuing its record-breaking ratings streak, FOX News Channel (FNC) finished the first quarter of 2017 with the highest-rated quarter ever in cable news history in 24-hour viewership, and once again topped cable in both primetime and total day according to Nielsen Media Research. Each hour during the 6AM-11PM/ET program lineup broke a network record with the highest-rated hours ever for a quarter with millennials tuning in to FOX News more than any other cable news outlet. Furthermore, The O’Reilly Factor not only had its highest-rated quarter ever in history, but it broke all previous records in cable news history for the highest-viewership ever for any given program in a quarter. . .
BOR shot himself in the foot...or someplace else.
The possible explanation is that all those advertisers who pulled their business from O'Reilly's show have threatened to drop Fox altogether if Fox keeps O'Reilly around. In that case dumping O'Reilly is the smart business move.
They lost quite a few advertisers, so they may look at it like a good business move. If ratings don’t convert into advertising dollars, then what’s the point?