Another sad, tragic story.
College student from N.J. dies after choking in pancake eating contest
http://www.nj.com/news/index.ssf/2017/04/nj_student_dies_days_after_choking_in_pancake_eati.html#incart_most-readhudson
And then there was this one from a few years ago:
http://www.dailymail.co.uk/news/article-2238835/Autopsy-reveals-Florida-man-died-winning-cockroach-eating-contest-choked-death-didnt-allergic-reaction.html