I read somewhere that Sears (or was it Montgomery Ward?) in the early internet days scoffed at the notion of adopting online ordering. They could've been Amazon before Amazon was ever a thing. Oh well.
I do know that, following WW2, ol’ “Monkey Wards” scoffed at the idea of stores in suburban malls...they even fired the executive who suggested the idea. He went to Sears, who ran with his idea and left Ward’s in the dust.