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To: napscoordinator

“Very good news. I alway watch DVR “

Pretty sure they count the “DVR’d” live recordings in their Nielsens... “Nielsen’s Live Plus”

agree saving time with DVR, but they still know you ‘watched’.


6 posted on 02/27/2017 8:57:57 AM PST by apostoli ("When people get used to preferential treatment, equal treatment seems like discrimination." - Sowel)
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To: apostoli

Well if they do that and it’s included in the numbers, then viewership is even worse than this. PrimeTime is automatically recorded on our DVR but 90% of the programs, including the Oscars, are routinely deleted without watching even a second of it.

So if that’s counted, then as I said, the numbers are even worse. Just because something’s recorded doesn’t mean it’s watched and I bet there was alot of that last nite.


14 posted on 02/27/2017 9:18:07 AM PST by A_Former_Democrat ("Liberalism is a mental disorder" On FULL Display NOW BOYCOTT Mexico nba NFL PepsiCO Kellogg's)
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To: apostoli
Pretty sure they count the “DVR’d” live recordings in their Nielsens... “Nielsen’s Live Plus”

No, they don't... unless you're a Nielsen family equipped with the digital equipment (People Meter) instead of the manual diary many still use.

My last full time job was as Director of Technology for Nielsen Entertainment, based in Hollywood. I'm pretty familiar with the issues, myths and technology around all this stuff.

We would have loved to get direct data for all cable households, but there are many problems with that approach. For one, we don't know the family size, ages, races, etc. for members in every household. Another big issue is that a lot of people are "cutting the cord" these days... now watching movies using Amazon, Netflix, etc. and watching stuff like the Oscars over the air... which offers no way to measure.

The networks understand the issues, and strongly resist efforts to more accurately measure actual viewership. The Nielsen families are inherently biased... usually being avid TV watchers (which is why they agreed to be Nielsen families in the first place). This over-inflates reality, and the networks are quite happy with that.

The networks supplement the Nielsen Family data with surveys, where we would sample other viewers via phone and web surveys, and use that data to "adjust" the diary data for the benefit of their advertisers. But still, the demographic data (age/race/income/geographic) are key when looking at and using the data for anything at all.

22 posted on 02/27/2017 9:40:55 AM PST by Cementjungle
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