I remember when the Grammys featured Tom Petty and the Heartbreakers.
As “normal” people were marginalized since the Clinton administration in all facets of society, it has become very clear that the “bread-and-circuses” sector is increasingly reliant on low-information people as customers. TV, movies, sports - all are geared towards the kind of people who can sit for hours in front of a screen and be sold things: products, ideas, etc.
These awards shows, even the Super Bowl, are reflections of this; it was always clear that people who worked all day were growing further and further away from people who watched daytime TV, now a widening chasm is developing between people who watch TV and those who do just about anything else.